Privacy policy

Location Tracking and Location-Based Services:

Our website and analytics tools may collect location data through your IP address and device settings to provide location-based services and improve our marketing efforts. Location information is collected automatically when you visit our website and is used for purposes including: analyzing geographic traffic patterns, customizing content based on your region, detecting fraud, and optimizing our shipping and delivery services. You can manage location permissions through your device or browser settings.

Personal Information Collection:

We collect various types of personal information from our customers, including but not limited to names, email addresses, phone numbers, and mailing addresses. We collect this information through online forms, account registration, and other means.

Purpose of Collection:

We collect personal information for the purposes of order processing, customer support, marketing communications, and improving our products and services.

Cookies and Tracking Technologies:

We use cookies and similar tracking technologies to enhance user experience, analyze website traffic, and customize content. These technologies may collect information such as IP addresses, browser type, referring pages, and navigation patterns. You can manage your cookie preferences through your browser settings.

We use the following tracking technologies and analytics services on our website:

  • Google Analytics 4 (GA4): To analyze website traffic, user behavior, and conversions
  • Meta Pixel (Facebook Pixel): To track user interactions and optimize advertising campaigns
  • Zoho PageSense: To understand visitor behavior and optimize website performance
  • Zoho SalesIQ: To provide live chat support and track visitor engagement
  • UTM Parameters: To track marketing campaign effectiveness and traffic sources

These services may collect information including but not limited to: browsing behavior, device information, location data, referring sources, and interaction patterns. For more information about how these third-party services handle your data, please refer to their respective privacy policies.

Third-Party Disclosure:

We may share personal information with trusted third-party service providers, such as payment processors and shipping companies, to facilitate our business operations. We may also disclose personal information if required by law or to protect our legal rights. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Data Security:

We implement reasonable security measures to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, please note that no method of transmission over the internet or electronic storage is 100% secure.

Data Retention:

We retain personal information for as long as necessary to fulfill the purposes for which it was collected and as required by applicable laws. When personal information is no longer needed, we securely dispose of or anonymize it.

Children's Privacy:

Our website is not directed towards children under the age of 13, and we do not knowingly collect personal information from children. If you believe that your child has provided us with personal information, please contact us to have it removed.

International Data Transfers:

If we transfer personal information across international borders, we will ensure appropriate safeguards are in place to protect the data. This may include relying on standard contractual clauses or other approved mechanisms.

Third-Party Links:

Our website contains links to third-party websites, such as scientific journals and other resources. While we strive to provide only quality links to useful and ethical websites, we have no control over the content and nature of these sites. Links to other websites do not imply a recommendation for all the content found on these sites.

Regulatory Compliance:

We strive to comply with applicable laws and regulations regarding data protection and privacy, including but not limited to GDPR and CCPA.

User Rights:

We respect your rights regarding your personal information and will assist you in exercising them. If you have any requests for access, correction, or deletion of your personal information, please contact us using the information provided at the end of this Privacy Policy.

California Privacy Rights:

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) regarding your personal information:

  • Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, our business purposes for collecting it, and the categories of third parties with whom we share it.
  • Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
  • Right to Opt-Out of Sale or Sharing: We may share personal information with third-party advertising partners (such as through Meta Pixel and other tracking technologies) for targeted advertising purposes. Under California law, this may be considered a "sale" or "sharing" of personal information. You have the right to opt out of this sharing.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

Do Not Sell or Share My Personal Information:

California residents can opt out of the sale or sharing of their personal information for targeted advertising by visiting our Do Not Sell or Share My Personal Information page or by enabling the Global Privacy Control (GPC) signal in your browser. We honor GPC signals as valid opt-out requests for California residents.

To exercise your other California privacy rights, please contact us using the information provided at the end of this Privacy Policy. We will verify your identity before processing your request and respond within the timeframes required by law.

SMS Communications:

By providing your phone number, you consent to receive SMS notifications from us. These may include order updates, promotional offers, new product announcements, and customer support messages. SMS messages are sent strictly in compliance with applicable laws and regulations.

  • Opt-In Consent: We collect your explicit consent to receive SMS communications through our online forms or account registration processes. By checking the opt-in box or providing your phone number in designated fields, you acknowledge and agree to receive SMS messages from us.
  • Opt-Out Option: You may opt out of receiving SMS communications at any time by replying "STOP" to any SMS message you receive from us. After opting out, you will no longer receive SMS messages, but you may still receive emails or other forms of communication unless you opt out of those separately.
  • Message and Data Rates: Standard message and data rates may apply to SMS communications. Please contact your mobile service provider for details.
  • Third-Party Service Providers: We use trusted third-party providers, such as Klaviyo, to facilitate SMS communications. These providers comply with industry standards to protect your information and ensure secure transmission of SMS messages.
  • SMS Abandoned Cart: AP LABS's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.

Promotional Communications:

If you have opted in to receive promotional emails or newsletters from us, you may unsubscribe at any time by using the unsubscribe link provided in the email or by contacting us directly.

Data Breaches:

In the event of a data breach or security incident, we will take prompt action to mitigate the impact and notify affected individuals as required by applicable laws.

Updates to Privacy Policy:

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most current version will be posted on our website, and we encourage you to review it periodically.

Contact Us:

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or need assistance with your personal information, please contact us:

Email: ap@ap-labs-usa.com

Phone: 410-204-4020

Mailing Address: #1030 405 North Center Street, Suite 25, Westminster, MD 21157